Gufram, one of Italian design’s most irreverent brands, continued its fiftieth anniversary celebrations at the Salone Del Mobile in Milan, presenting the Gufram & Paul Smith Psychedelic Cactus. Developed in collaboration with Paul Smith, this is a special edition of the iconic Gufram Cactus designed by Drocco and Mello in 1972.
Available in a limited run of 169, the Psychedelic Cactus combines Gufram’s signature coat hanger with the unmistakable colourful touches of Paul Smith. The iconic totem, embodying the typical grit, determination, fantasy and humour of the 70s, owes its recent expansion into the realm of psychedelia to its new outfit – a blending of bright hues that characterise Paul Smith, one of Britain’s foremost designers.
Paul explains: “It’s a joy to work with Gufram. One of my favourite exhibitions of all time was ‘Italy: The New Domestic Landscape’ in 1972 in New York’s Museum of Modern Art. Included in the many wonderful things on display were products from Gufram. Since then my affection for the products has never waned over the years and so I was delighted to have been asked to collaborate on their famous cactus”.
“Gufram and Paul Smith are two dimensions descending from the 70s”, said Charley Vezza, Global Creative Orchestrator at Gufram. “If they had been geographically closer, they would have already met back then. The strength of this project lies in the fusion between two different worlds: Sir Paul Smith did not merely cover a cactus with colours, but he re-imagined and transformed it by drawing inspiration from the hallucinogenic vibes of that crazy time period. The outcome is psychedelic, a creativity peyote”.
Gufram is the symbol of a know-how that is typical of the best Made in Italy. Since its debut, in 1966, the brand has revolutionised design rules thanks to a subtle irony which is integral part of the Company’s DNA. The uniqueness within the aesthetic of each piece stands for an irreverent forma mentis but it is also the result of a serious search for new materials and technologies. All these features have made possible for the Masters of Design to rely on Gufram to develop some of their most important, ambitious and visionary projects."
Paul Smith is at the forefront of British design. He is renowned for his creative spirit which combines tradition and modernity. Famous for its clothing and accessories collections, Paul Smith specialises in an inventive use of traditional craftsmanship and cutting edge design to create beautifully made, desirable, modern pieces. Paul Smith is a tastemaker – a leader of British and international design trends. With an enthusiasm for eclectic cultural references and idiosyncratic combinations, applied with understatement Paul Smith expresses a truly contemporary aesthetic.
Paul Smith; paulsmith.com