‘We believe minimalism is a bummer’ the manifesto of international interior designer, Jonathan Adler’s eponymous brand proudly states. ‘If your heirs won’t fight over it, we won’t make it!’. The American designer synonymous with Art Deco and mid-mod inspired bold, witty and contemporary designs has made it his brand’s mission to tackle beige homes (in both colour and personality).
Adler rejects ‘design rules’, believing home decor should be personal to the individual. ‘Your home should reflect you at your most eccentric, most glamorous and happiest.’ Despite being commonly mis-labelled as a maximalist, the legendary designer celebrates irreverent luxury. ‘People think of me as a maximalist but I’m actually a minimalist’ Adler says. ‘Whatever I design, whether it’s a pot a pillow, a sofa or a room, I try to strip it down to the most essential elements.’
Since starting Jonathan Adler as a pottery company in 1993, he has been a strong advocate for injecting character into the home. His career exploded after selling his first collection of pots to Barneys, quickly becoming the interior designer for modern American glamour and well-renowned for his refined and eclectic taste.
Discovering a shared love for personality-driven and exceptionally designed interiors with H&M Home, the two have recently announced their upcoming collaboration. The high street heavyweight, who regularly work with leading fashion designers, including Balmain, Alexander Wang and most recently, Giambattista Valli, have entered into their first ever interior partnership with Adler. ‘It has been a dream to work with H&M Home.’ Adler said, adding ‘more than anything I hope that I can now call myself an honorary Swede!’.
The line does anything but disappoint. Featuring gold accents, statement patterns, sumptuous velvets, deep greens and teals, it is as vibrant and quirky as Adler’s signature style. The result is a comprehensive home collection, spanning from cushions to throws, mugs to vases and candles to trays. We’ve got our eyes on the Naughty / Nice monochromatic cushion with gold beading, guaranteed to inject some Christmas playfulness into the home.
Launching just a week after H&M’s fashion collaboration with Giambattista Valli, Jonathan Adler x H&M Home will be available online and in selected stores from 14th November. Mark the date in your calendar, the collection won’t be around for long!