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LOEWE PAULA'S IBIZA COLLECTION

The 2020 Collection

29th Aug 2020

Domus Nova Blog Image

Defined by their focus and obsessive attention to detail, craft and possessing an unmatched expertise with leather, LOEWE has grown to become one of the world’s major luxury fashion houses since being founded in 1846 in Spain. Highlighting the importance of the brand’s belief in craft in the modern age by featuring art across their collections and the 150 stores that carry the fashion house’s creations, their commitment to support contemporary culture around the world undeniably has pioneered a new luxury fashion movement.

Under the creative direction of Jonathan Anderson since 2013, the brand started a new chapter which showcases a bold visual identity, spontaneity and playfulness throughout their critically acclaimed Women’s and Men’s Ready-to-Wear collections. Several impressive initiatives and launches under Anderson’s reign are the LOEWE Foundation Craft Prize, Eye / Loewe / Nature and Paula’s Ibiza Collection.

A foundational concept across LOEWE’s stores, CASA LOEWE denotes ‘a place of luxury, intimacy and culture,’ and was ‘designed to feel like the townhouse of a sophisticated art collector, where LOEWE fashion collections are interspersed with art, craft and design from the LOEWE Collection, a growing collection built on principles of excellence, originality and craftsmanship.’ Promising a completely different kind of shopping experience to customers, namely that of a highly refined, cultural and personal environment that emulates the experience of exploring a private residence, there is an undeniable sense of opulence, quality and design the brand translates across every aspect which no other luxury fashion house has been able to convey.

Having launched its much-anticipated seasonal stores in both Ibiza and St. Tropez in July 2020, LOEWE Paula’s Ibiza Collection has been injecting fashion in both destinations through a carnival of colour, textures, and prints to celebrate fashion’s power for positivity, togetherness and optimism throughout the summer months. Set in the heart of Ibiza Town in the island’s iconic Marina bay, LOEWE’s Baeleric outpost is tucked away between two docks for private sailing boats and showcases interiors that are particular to the White Isle, in addition to some other fantastic pieces ranging from 1993 Kaare Klint’s Safari chairs and the work of LOEWE Craft Prize 2019 finalist Kye-Yeon Son, who amazes with the jewellery pieces.

When legendary Ibiza boutique Paula’s and LOEWE joined forces for their latest collection, it was inevitable the iconic nature that the pieces would have on Men’s and Women’s Ready-to-Wear and Accessories, not just across the island, but across fashion in general. Fusing bohemian coastal dressing together with playful prints, the final result captures the island’s breezy spirit and ‘celebrates a moment in time that saw the hedonism of these islands expand to influence subcultures across the world.’

Featuring mermaids and jikin goldfish as part of their many fabulous prints, the collection draws upon the iconic prints archive of Paula founders Armin Heinemann and Stuart Rudnik. Offering leisurewear which utilises colours and prints synonymous with the island, as well as accessories that take the consumer on a journey around the world and its communities of artisans that emphasise handcrafted pieces made of naturally-occuring materials, the final collection beautifully takes inspiration from Paula’s archive and re-visits it with a set of fresh eyes and nuanced angle.

Photographed by Gray Sorrenti in New Dehli, the fourth LOEWE Paula’s Ibiza portfolio ‘follows the collection into private parties in Dilliwalen havelis, riding scooters and tuk-tuks along rarely seen corners of the capital’s streets.’ In line with Paula’s nautical themes, there’s absolutely no reason to miss the collection before it wraps up in mid-October. 

loewe.com

IG: @loewe

Image credits 4, 5, 6 & 7: Gray Sorrenti