Shimmy down to the latest club venue to hit west London, brought to you by industry legends Hugo Heathcote and Tom Carr. We caught up with one half of this dynamic duo, Mr Hugo Heathcote...
Hugo, what was the concept behind Shimmy?
Shimmy was inspired by Beatrice Inn, one of our favourite clubs in New York’s West Village. We wanted a similarly intimate space to showcase really awesome music. It’s something that’s definitely lacking in the area; the people here are very cool and creative and generally music-lovers with great taste in music. In terms of look and feel, we drew from a number of our favourite spots, but it was really about having something inviting where locals can get their rocks off.
What was your design inspiration for the club?
We wanted the club to have a ‘wonderland’ spirit to encourage a sense of playfulness and eccentricity: we have optical illusions and light filters, mecurised mirrors and quirky trinkets, and cheeky touches such as vintage porn posters and peepholes in the toilets. For us, it’s all about merging good music that doesn’t take itself too seriously with straight-up fun.
What kind of evening can we expect there?
An eclectic mix of music, people, good vibes and insane cocktails. We’re always looking into how we can evolve and develop the brand and so are forever exploring new and different music styles, while ensuring that we can inject fun wherever possible. Silliness can go a long way too, in a good way, and so themed nights will definitely feature.
What has been your career highlight?
Too many to list here!
If you weren’t working in music, what do you think you would be doing?
I would probably go back to study one of sciences - weirdly. I kind of regret not paying more attention in class.
What music names do you think will be big in 2014?
How did you and Tom meet?
We met in East London 20 or so years ago at a weekly party. We’ve never looked back.
What inspires you?
Good people. People are the reason we got into this business and so we always seek to bring good minds together and show them an unforgettable time. It’s the pleasure of getting that right that keeps us going through thick and thin. We also live and love the music – it’s a universal language.
Where do you both live?
Why did you choose Bayswater for Shimmy?
The opportunity arose and, given that the area needed some fresh vibes, it was an easy decision. We come from a pop-up party background, so taking on a fixed-club venue was something new to us. It’s a really exciting challenge that we can’t wait to build on. Who knows where it will lead.
What are your favourite spots in London?
Momo’s, Basing House, The Box, Shoreditch House, Groucho Club, La Bodega Negra, Rum Kitchen, Chakana, Bonnington Square Café... The list goes on. Can you tell we love London?!
Shimmy, 58 Porchester Road W2; weloveshimmy.com