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SET THE SCENE

Laura Fulmine

3rd Dec 2019

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London-based interior stylist and creative director Laura Fulmine has a true passion for the art. Originally coming from a fashion background, working for designers such as Luella Bartley and Giles Deacon, Laura quickly realised that her heart lay with interior design. Her exceptional instinctive eye for detail and unique approach meant that it was no surprise her freelance career kicked off immediately and gathered an impressive portfolio. Regularly commissioned to style and feature for big names such as Wallpaper*, Elle Decoration and Homes and Gardens, we had the chance to catch up with Laura and ask everything and anything there is to know about her influence on the interior design scene.

How did you initially get into interior design?

I have been a stylist for the past 15 years and so naturally steered towards doing more interior projects. It is great to mix up the longevity of interior projects with styling shoots, that usually only last a day or two.

How does you experience working in fashion influence your style and aesthetic?

I didn’t spend a huge amount in the fashion industry, but as soon as I gained more experience in the interior world, I knew that was my true passion. I feel my own aesthetic is very theatrical and bold, I love mixing old and new and working with colour combinations people usually tend to stay away from.

You regularly work with magazines to style and set design events – what is the process like behind these commissions?

I love being commissioned for editorial stories, it allows you to work on projects that can be completely created from your imagination. For a recent story for Wallpaper* magazine I designed and created my own version of the Pierre Cardin Bubble House. The process usually involves me submitting ideas to the head creative and then being left along to create my vision. It can be a lengthy process but the results are always worth it. There are so many opportunities to collaborate with wonderful designers.

How was Modern Art Hire born?

Modern Art Hire was created due to my knowledge of the industry and a realisation that there was a huge lack of exciting art to hire for both interior projects and photography, especially when having to deal with copyright issues. I wanted to set up a platform for artists to hire their work license, gain more publicity and at the same time allow interior designers and stylists to have access to great art. The idea is now also available for the general public who would prefer to change up their art every so often by renting rather than buying.

Are there any interior designers you look up to?

I have always been a fan of Italian interior designer Elisa Ossino and designer and architect Pierre Yovanovich, as well as India Mahdavi. Classic Italian designers such as Carlo Mollino are also hugely inspiring to me.

Any upcoming projects or commissions in 2020 that you can tell us about?

I am currently working on two hotel projects, one based in London and the other in the Lake District. I am also about to embark on my own very exciting renovation project.

laurafulmine.com

Instagram: @laura_fulmine