Opening its first European flagship store on the fashion-end of Westbourne Grove, Reformation brings its cool, eco-friendly and feminine vibe to one of London’s most vibrant streets. Founded in 2009 by former model Yael Aflalo, the brand quickly grew to become one of the most sought-after clothing names in the world of fashion. Sitting right next to its fellow US-based GOOP, the interiors of the store perfectly resonate with what the brand is all about – white-washed walls, boho-inspired interiors and blonde wooden flooring exude a stylish yet relaxed feel throughout. Offsetting 100% of its electricity usage with wind energy, the shop is as eco-friendly as it is fashionable. Fashionista’s rejoice!