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TREES

A Domus Nova installation by Wooden Horse London

9th Dec 2013

Domus Nova Blog Image

MmMmMmMmMmMmMmMmMmMmMmMmMmMmMmMmMmMmMmMmMmMmMmMmMmMmMmMmMmMmMmMmMmMmMmMmMmMmMmMmMmMmMmMmMmMmKnown for doing things a little differently, this year's Christmas installations across the Domus Nova offices is no exception. We thought we'd strip it all back to go for something raw and where the focus was on the design. Together with Wooden Horse London, we've managed to create something impressive, aptly titled TREES.

Wooden Horse London is an East London design studio and workshop where beautifully designed luxury furniture, objects and interiors are hand-crafted on site. Targeting an eclectic client base including architects, artists, designers and end-users, Wooden Horse London was founded by Mark Williams, Samuel Peier and Andy Wall to provide a space where each project, from conception to creation and to installation, is handled under one roof.

We couldn't resist an interview with Mark to detail his concept and inspirations for surely this year's most beautiful and coolest Christmas trees around. All the while, we wish you a very Merry Christmas.

 

Mark, please describe the concept behind your installations for Domus Nova’s TREES
We wanted to achieve something that was in line with Domus Nova as a brand. Directors Rob and Arnaud always have some brilliant ideas and in this case we were looking to achieve something simple and striking that would reflect the brand and of course, Christmas.


Did anything in particular inspire your designs?
The concept was based around STARS, another Christmas display we completed for Domus Nova a few years back. I'd say that the simplicity and honesty of Scandinavian design definitely inspired our design process. These designs are incredibly stripped back with the exposed bulbs and uncoated wood. We wanted to steer away from any gimmicks or fuss usually associated with Christmas to let the design do the talking - something that resonsates closely with the Domus Nova brand. All the while we wanted to ensure that the installations caught people's attention and encouraged passer's by to get into the festive spirit.


Why did you use those materials?
The idea behind the materials was to use something that would contrast the strong and dramatic, angular shape of the structures. The birch ply adds a natural quality to the design and the fabric of the cable and the glow of the filament bulbs brings softness and that Christmas feel.


What does Christmas mean to you?
I love Christmas, it's a good time to rest, relax and reflect on the year, I usually get to spend some quality time with my family down in Cornwall which in itself is something to look forward to.


What are you doing for Christmas + New Year?
I am lucky enough to be spending Christmas in Thailand with my girlfriend this year, so it will be great to get some sunshine and then we will be back for the New Year in London with friends.


What do you have planned for 2014?
I am really looking forward to 2014, we have some exciting projects lined up and it will be good to get them underway. The furniture industry is in the middle of changing times and while that isn't good for everyone, for a young company like ours, it helps us stay on our toes and gives us a lot to think about.


We last interviewed you in 2011, what’s news since then?

We have doubled in size since, concentrating on bringing key members in who have some really specific and exceptional skills. The bigger workforce has allowed us to undertake larger and more challenging projects and as always the focus is on craftsmanship and service, which is what we're all about.
 

How has 2013 been for Wooden Horse London?
2013 has been all about specialist finishes for us. We have been combining a lot of traditional methods with cutting-edge technological processes to produce some really unique results. There has also been a lot of travel throughout the year, completing a number of projects around Europe and the Middle East. All in all it was a really busy year for us and it seems to have flown by.

 

What design trends can you foresee?
I see a lot of geometry within furniture design at the moment and it will be interesting to see how that develops, there is also a lean towards the use of elemental and raw/organic materials especially metals - people are using these in really interesting ways at the moment.

 

What inspires you daily?
Recently we began work on a product range. The project is all about exploring the materials around us in depth and how we can make best use of them. It's been really inspiring to re-investigate basic materials and assess how and why we use them. We'll keep you posted with how its going!

 

Wooden Horse London, 432 – 434 Spurstowe Road, London E8; woodenhorselondon.com

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