Once again, Aesop have executed an incredible new concept with their latest London store – the Piccadilly Arcade store. Opting for a more luxurious feel, the final design by film director Luca Guadagnino has paid attention to the historic locale of the location and added an opulent touch of its own. After all, a street filled with fine jewellery boutiques, art galleries and bespoke clothing stores, there’s a standard to maintain.
Featuring marble fittings, stunning geometric floor tiles and neutral-toned hues throughout, the overall interiors pay homage to the tones seen in British artists Lucien Freud’s portrait paintings, scattered throughout the store. As general manager of Aesop Europe Thomas Buisson explains, ‘Every one of our stores has a special significance, they’re almost like a collection of gems – each of which is quite different and a celebration of the environment that it’s in.’
A nod to the architectural heritage of Greenwich, the rich history of the neighbourhood largely inspired Guadagnino’s aesthetic and design – from the stone tiles, stucco panels, rounded windows and hidden staircase – the overall space has been designed to evoke tender domesticity. With incredible views over the busy streets of London, the juxtaposition between the noisy outside and tranquil inside has been cleverly evoked through the use of neutral tones, polished finishes and smooth textures. Acting as a central feature of the shop is a light shaft – ‘customers can look through to see exposed beams from the building’s structural framework or catch a glimpse of other shoppers wandering around on the floor below.’
An overall knockout space, Guadagnino’s second collaboration with the skincare brand has once again knocked it out of the park with the design, ambience and finish. Bravo!
Photos via Dezeen