77 is the stunning result of a collaboration between Loic Guerin and Fabrice Giordano. Both French natives (respectively from Aix-en-Provence and Nice), the pair met whilst working for Martin Gayle over six years ago before deciding to open their own business. 77 is located on a residential street of Notting Hill and is a perfect blend of contemporary, sleek interiors with a homely feel. The salon boasts black wooden floors, charcoal grey furniture and huge mirrors on each side of the room, giving it a luxurious and relaxed atmosphere. Loic was trained in the south of France where he worked in trendy local salons before moving to the UK whilst Fabrice was trained through Vidal Sassoon in London.