Step into Tom’s Deli on Westbourne Grove and your senses are instantly hit with a multitude of smells, sights and sounds. From the vibrant retro sweets and homely cakes on display in the entrance, to the bric-a-brac filled diner and deli, it offers the perfect laidback setting for anything from a casual business meeting to a decadent brunch.
For Tom Conran, who is as casual and laidback as his deli’s vibe, the concept has been working well for the past 20 years. Inspired by similar ventures he had visited in New York, he felt there were enough people around the Notting Hill area that were gastronomically inclined to make such a venture work.
Professionally trained at cookery school in Paris, his Notting Hill restaurant empire has expanded to include The Cow, Crazy Homies and Lucky 7. As the son of British design legend Sir Terence Conran, he is open about the influences his father had on his career choices.
“I wanted to do something that my father wasn’t so involved in at that time. I wasn’t to know that his business would unfold into such a gastronomic empire.”
We believe that one of the keys to his success is that all four of his restaurants are cleverly themed and brilliantly designed. Lucky 7 is a tiny neighbourhood East Coast American diner that has a cult following. Next door, Crazy Homies is inspired by the street vendors and local taquerías found throughout Mexico and southern California. While just a few doors down, The Cow is a hugely popular gastropub, focusing on seasonal British seafood.
Undoubtedly inspired by his father, Tom has held his own to establish himself as one of the most respected restaurateurs in London, and that’s simply why we love him.