Today marks the start of the fifth edition of The Other Art Fair at East London’s primary destination for creative events, The Old Truman Brewery. Coinciding with Frieze London, the most important date in London’s art calendar, this change in date and location signifies a new era for The Other Art Fair particularly as they will share the space with Moniker Art Fair. Visitors to The Truman Brewery will be able to experience both fairs in what will be a showcase of independent and established talent all under one roof.
This spectacle is estimated to attract 10,000-plus visitors, forming one of the major satellite events of London’s greatest week for art when 60,000 visitors descend on the city to form an unparalleled international art audience. The fair is the UK’s largest artist-led fair, attracting thousands of art buyers, collectors, journalists and gallerists from across London. Following an overwhelming amount of artist applications earlier in the year, this autumn will see more exhibiting artists than ever before. The increase in applications attests the growing profile and popularity of the fair as a unique platform from which artists can independently showcase their work. In addition to selling artworks, these four days enable artists to launch their work in the contemporary art world, gauge the public’s response to their pieces and meet fellow artists for potential future collaborations. The fair is wide-reaching in its audience, attracting individuals who support artistic practice in other ways: advertising agencies, designers or corporate companies looking to commission pieces.
The Other Art Fair is unique in its approach of using a selection committee of industry experts to handpick 100 of the most exciting unrepresented artists from across the UK and beyond. The Other Art Fair selection committee for autumn 2013 includes four eminent figures in their respective fields: artist and Turner Prize nominee Yinka Shonibare MBE, senior curator at The National Gallery David Jaffe, Director of the Saatchi Gallery Rebecca Wilson, and Founder and Director of Paradise Row Nick Hackworth.
The larger space that the Truman Brewery provides also allows The Other Art Fair to expand their activity programme with ambitious projects, children’s workshops, live music, and an expansive restaurant and bar for visitors in need of refreshment. Events scheduled to take place at the fairs include taxidermy classes and demonstrations for visitors keen to explore this quirky and historic art form, live 3D printing, and a book store by world leading art book publishers, Phaidon.
The Other Art Fair director Ryan Stanier comments: “This October will see the fair raised to a new level: both in the calibre of artists and the visitor experience. The fair’s move to East London, a location recognised as the starting point for artists, and positioning during London’s biggest art week, highlights The Other Art Fair as the destination where visitors, after enjoying the traditional, blue-chip art fairs, can actually buy a piece of art. Perhaps even from an artist who will be showcased at the very same traditional art fairs in the future.”
The Other Art Fair ends Sunday 20th October 2013.
The Other Art Fair, Old Truman Brewery, Brick Lane, London E1; theotherartfair.com