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Subjectivity of Design by Vytautas Gecas

4th Oct 2013

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Recent Design Academy Eindhoven graduate Vytautas Gečas' Subjectivity of Design series takes a look at “subjectivity as a value” when it comes to design. Forming part of his graduate project, Gečas took existing archetypal objects, like a table or cupboard, and re-imagined them as to how he considered those objects would want to be.

Lithuanian Gečas questions, "What is the value of subjectivity? What part does it take in design? What is selfishness? How influential is it – or should be – on a designer?"

The bottom line is: we’re all individuals, differing from each person with our temperament, talents, dispositions, etc., with the duty for each of us to live up to our potential. Then Gečas chose to ask, “Can this also be true for designed objects?”

The console, desk and drying rack all form part of the Subjectivity of Design series. Gečas is pictured below.