We are all very much familiar with the iconic moment in which Audrey Hepburn steps out of a NYC cab, coffee and croissant in hand, to peruse the windows of Tiffany’s. 60 years later and that moment still has a significant pop-culture reference that everyone continues to love. Bringing this reference to life, the American jeweller has partnered with Harrods to present a Blue Box Café concept in the lower ground floor of the luxury department store.
Mirroring the interiors of the iconic Tiffany flagship store on NYC’s Fifth Avenue, the brand’s iconic blue will be infused throughout the café to create ‘the illusion of dining inside one of Tiffany’s famed Blue Boxes.
Since the company was founded in 1837, it quickly became synonymous with elegance, innovative design, fine craftsmanship and creative excellence and rose to global success. A brand which has celebrated luxury beauty for over 180 years, playful and elegant finishes will complete a beautiful interior design which pays homage to Tiffany’s heritage of craftsmanship and which is quintessential to the core of its brand image and ethos.
As divisional Vice President for Global Store Design and Creative Visual Merchandising at Tiffany & Co. Richard Moore notes, ‘We are excited to introduce The Tiffany Blue Box Café in Europe and it seems only fitting to do so at Harrods, one of the world’s most iconic department stores. We have a long-standing presence in London and by introducing The Tiffany Blue Box Café here, we offer our customers in this city yet another way to immerse themselves in the world of Tiffany.’
All dishes will be served on the Tiffany & Co. colour block bone china, completing the experience for visitors in creating a beautiful Tiffany tablescape.
A cultural relevance turned reality – we can’t wait to pay a visit to Harrods’ Tiffany Café.