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VECTOR NOIR

Jeremy Booth

4th Jan 2017

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To us, there is something so pleasing about the minimalism of some architectural photography. Our social channels are usually well-populated with lone chimney stacks and silhouetted buttresses; the abstractions of which are both simple and confusing … Accidental, perfectly geometric forms that often seem more like digital graphics than natural photographs. We were intrigued therefore, to discover the artwork of Jeremy Booth. His designs are highly evocative of high-contrast architectural photography, using vibrant, matte colour blocking to relinquish any ambiguity that the images might have once belonged on a reel of film. Often his subject matter is architectural – or at least structural.

Born and raised in Louisville, Kentucky, Jeremy was fascinated with drawings as a young boy. As he grew older, his interests shifted and he no longer pursued it. Years later, his creative interests resurfaced and he spent half of his twenties teaching himself how to design. While learning and working through his design career, he was introduced to digital illustration, found he connected with it and began to explore the medium as an artist.

Although Jeremy’s focus is illustration these days he still enjoys graphic design and often will combine both in his work. As soon as an idea occurs or a direction is in place, his process begins with a digital sketch, which helps him get his idea out into the open and properly frame his illustration. After then building the illustration out on his computer, he ends by adding colour, which takes most of his time. “Color is really important to me, and in my opinion it can make or break my work. Color is key!” – Jeremy Booth

Being an admirer of photography, Jeremy spends a lot of time studying light and harsh shadows. His work is inspired by his admiration and some have come to call his work “Vector Noir.” This makes sense; his artwork often focusses on the crucial curves and hard edges of a specific outline, not dissimilar to that of a Film Noir poster, sometimes incorporating shadowy contrasts and traits of the Art Deco movement. Unlike these genres though, Booth’s work is nonetheless bright and cheerful. Keep an eye out for him this year – we’re expecting great things from this shrewd and playful artist.

Jeremy Booth; jeremybooth.com

Instagram: @jeremybooth