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SPORT LUXE

Mary Katrantzou for adidas Originals

19th Aug 2015

Domus Nova Blog Image

Back in July, Mary Katrantzou and adidas Originals hosted a sunset party on the rooftop of SNAP Studios in east London to celebrate the launch of Season 2, a collaboration between the London-based designer and the innovative sportswear brand. Combining her kaleidoscopic digital prints with performance apparel resulted in a covetable collection where function meets fashion.

Set designer Robert Storey took Katrantzou's immersive graphics and electric colours as inspiration, constructing sky-high totem poles and a sweeping cove, bar and DJ booth decorated with prints taken from the collection around the rooftop space, looking back to 1980s workout and fitness imagery and sportswear paraphernalia to create abstract collages of figurative motifs. Guests partied to music by DJs InTheAM, Lily Mercer, Mimi Xu and Becky Tong, all decked out in the latest pieces from the collaboration. The guestlist included Rudimental's Becky Hill, models Neelum Gill, Laura James, Leomie Anderson and Arlissa. 

Referencing adidas’ vast archive as inspiration, Mary Katrantzou’s used footwear as the starting point for the collection, revisiting track shoes, worn by medal winners of the 1970s and 1980s for contemporary times. “The collaboration between adidas and Mary Katrantzou merges the exceptional talent of one of the most interesting designers of today and a company that embraces many different cultures from sports, pop, music and fashion. I admire Mary’s extraordinary sense of printing techniques, colours and silhouette that will bring another amazing new aesthetic to the adidas Originals women’s collection” – Dirk Schöenberger, Global Creative Director, adidas’ sport style division.

From a dramatic coat dress made from neoprene with flashes of ultramarine and coral to a A-line mini dress in textured tricot fabric with a super-sized sporty print, the pieces take a unisex approach as well as a utilitarian purpose, all while incorporating Mary Katranztou’s vivid colour palette, including electrifying hues of orange and pink alongside aquatic green, deep cobalt, marble and graphite grey.

“When adidas first approached me, I took time to think about what I could offer that’s different, what I could say through the collection that they haven’t said before. They have a fantastic heritage and their ability to innovate in sportswear makes them the perfect partner for us to work with in this market. I wanted this collection to be more democratic because what I do every day is niche and it’s about luxury; it’s great to be able to translate my work into a product more people can enjoy.” – Mary Katrantzou


View the collection at 
marykatrantzou.com

@MaryKatrantzou
marykatrantzou