Studio Ashby creates interiors that are driven by the principles of authenticity, consideration and enthusiasm. Creative Director, Sophie Ashby, approaches each project with the intention of creating a unique identity that resonates authenticity not only in the selection of furniture, lighting and art but in a natural palette of materials and textures. Unswayed by the passing dictates of fashion, Ashby draws on her love of antiques, colour, contemporary ‘world art’, modern furniture, photography and her latest discoveries to deliver an eclectic richness to each interior. Studio Ashby’s relationships with artisans and craftsmen, extensive resources and continual foraging play an integral role in developing each project. Humour and a love of objects with an explicit narrative result in a carefully balanced body of work that create cohesive spaces with a sense of honesty. Above all, it is a personal endeavour for Ashby; each home, each project, each an opportunity to transform a space.