Claire Lloyd - creative director, film maker and photographer - came to London in 1983 after just under three years at Australian Vogue.
Since then, she has enjoyed a career in magazines, film, books and property. Claire has worked either as art director or contributing editor on a variety of magazines; fashion, lifestyle, and interiors.
In 1988, Claire was the art director for the launch of British W, hiring and managing the original creative team. As well as editorial work, she has art directed in advertising agencies and design groups.As a freelance, she has been hired to pitch for and advise on concepts for new clients and as a freelance creative director she has provided new identities for clients through packaging, brochures, design and film. It was natural, therefore, for Claire to move into film and video. She has made commercials, promotional films and image projections in public spaces. Claire’s book, Sensual Living, was published by Conran Octopus in 1998 and it continues to inspire. It reflects a new way of perceiving lifestyle. In the properties that Claire has transformed in London, Sydney and Greece, she demonstrates the combination of simplicity, light, space, comfort and
sensuality that are the marks of her unique style. Claire’s latest book My Greek Island Home is published by Penguin Lantern.