MZO TARR are RIBA architects based in London that use the principles of Game Theory to design buildings. The firm use the precise framework and mathematical tools of Game Theory as an alternative to gaining an insight into a person’s decision and reasoning. This different approach identifies alternative opportunities as well as problems, directly driving the design and function of their buildings. Game Theory informs their design process as they navigate between the many interested parties to give their clients what they want, often involving planners, neighbours, investors, even market conditions. MZO Tarr's buildings also continue to use Game Theory after they are built, as they respond to the lives and decisions of their occupants. The practice have applied this approach to over 150 projects all over the world, ranging from art installations to towers.